There are many arguments as to whether blogging is still relevant especially in this ever expanding social media marketing environment. But it does not matter whether you are a small business, or a multinational company, blogging is a massive part of your online content, presence and marketing strategy. Here are a few benefits that your business will receive from blogging regularly. Enjoy!
Regular blogging helps to boost your business’ SEO (Search Engine Optimisation). Search engines love new, up-to-date and valuable content and by blogging the search engines will reward you by boosting your website in the rankings. This improves organic search visibility and increases website traffic.
A blog allows you to tell your business’ brand story. A blog is a great place to offer consumers a better insight into your company, philosophy, employees, and ideas. It also tells your customers why you’re in business and how you can help them. It also gives your business a way to touch on some of your issues, concerns and prospects. Your blog posts will give you a great way to share your voice and personality, building up trust and increasing your brand’s likability.
Your blogs will give you an opportunity to make relevant content for your consumers, this is a marketing tool used to drive traffic back to your business’ website. For this to work, the blog on your website will be the foundation for all of your social media platforms. Your business should already be on Facebook, Twitter, Pinterest and LinkedIn. You should be posting links with relevant visuals of what you are blogging about to your social sites. This way you are giving your social followers more of a reason to click through to your website.
Increase in Sales
Roughly 60% of consumers will feel more positive about your business after reading content on your website. When a consumer is looking to purchase a product or acquire a service, consumers mainly want a business that they can rely on. The best way for a consumer to do this is to look for proof to see if your reliable or if you can actually deliver what you say you can. By sharing regular blog posts your business is showing what expertise you have and how your potential customers can trust you.
Blogging will attract your business’ target audience. By writing blogs that are helpful and relevant, your business is attracting visitors to the website that would otherwise not know your business existed. Also by showing expertise in your industry by blogging, this can instil trust and make your users more inclined to purchase a product or service from you. A blog can give a business a way of connecting with customers and prospects through a two-way conversation. It signals to visitors that your open to comments, feedback and even criticisms. This allows you to form a business perspective, as learning what’s on the minds of prospects is marketing gold.
To Conclude, Blogging….
Blogging has now become more than just an individual’s hobby; it is now a very influential tool that most businesses of today use regularly. Blogging has been able to create an even playing field among businesses, allowing small businesses to compete with the Fortune 500 companies. A business does not need millions of pounds to maintain a blog; all it requires is someone educated in the field or even willing to do research in order to consistently keep updating and educating your readers.
Do you need any help with business blogging?
It’s come to that time of year again, where we leave the slumber of our homes to start work anew. So why not make 2015 the most successful year yet by improving your company image?
Work with MeeCreative to implement these core elements to help your business grow and become more profitable:
It’s impossible to understate the importance of an effective logo; it’s the first thing people see when searching for you on social media, receiving your business card, visiting your website, or walking into your office. Your logo is the public face of your company, so it’s important that it looks its best.
A tag line / slogan incorporates your company’s most important benefits in a single phrase or sentence. Successful tag lines are great for marketing and even better for memorability, and including one alongside your company’s logo is a great way to present yourself in the public eye.
Although on paper it is easy to separate a brand identity into its separate parts, it’s difficult to put them together in the first place. Logo, name and all other brand elements must work together to paint a much bigger picture; giving your brand a graphical DNA is essential to helping people recognise and understand your company effortlessly.
Printed media is a big part of showcasing your company both directly and indirectly. You can include as few or as many elements of your company’s brand as you wish depending on the type of item, but keeping business cards, invoices, and even internal memos within your company’s brand guidelines helps to solidify your image in the customers’ minds.
Having a website that effectively portrays the character and values of your company is more important today than it has ever been. With more and more people searching for services on mobile devices, your website is more often than not both the first and the most used point-of-entry into your company’s services. Making sure your website fits your company image makes all the difference in the world.
Online businesses generated almost 28% of their total revenue from their mobile sites in 2012 (Barclays), and 57% of customers today say they would no recommend a business if they had a poorly designed mobile site (Google). more