There are many arguments as to whether blogging is still relevant especially in this ever expanding social media marketing environment. But it does not matter whether you are a small business, or a multinational company, blogging is a massive part of your online content, presence and marketing strategy. Here are a few benefits that your business will receive from blogging regularly. Enjoy!
Regular blogging helps to boost your business’ SEO (Search Engine Optimisation). Search engines love new, up-to-date and valuable content and by blogging the search engines will reward you by boosting your website in the rankings. This improves organic search visibility and increases website traffic.
A blog allows you to tell your business’ brand story. A blog is a great place to offer consumers a better insight into your company, philosophy, employees, and ideas. It also tells your customers why you’re in business and how you can help them. It also gives your business a way to touch on some of your issues, concerns and prospects. Your blog posts will give you a great way to share your voice and personality, building up trust and increasing your brand’s likability.
Your blogs will give you an opportunity to make relevant content for your consumers, this is a marketing tool used to drive traffic back to your business’ website. For this to work, the blog on your website will be the foundation for all of your social media platforms. Your business should already be on Facebook, Twitter, Pinterest and LinkedIn. You should be posting links with relevant visuals of what you are blogging about to your social sites. This way you are giving your social followers more of a reason to click through to your website.
Increase in Sales
Roughly 60% of consumers will feel more positive about your business after reading content on your website. When a consumer is looking to purchase a product or acquire a service, consumers mainly want a business that they can rely on. The best way for a consumer to do this is to look for proof to see if your reliable or if you can actually deliver what you say you can. By sharing regular blog posts your business is showing what expertise you have and how your potential customers can trust you.
Blogging will attract your business’ target audience. By writing blogs that are helpful and relevant, your business is attracting visitors to the website that would otherwise not know your business existed. Also by showing expertise in your industry by blogging, this can instil trust and make your users more inclined to purchase a product or service from you. A blog can give a business a way of connecting with customers and prospects through a two-way conversation. It signals to visitors that your open to comments, feedback and even criticisms. This allows you to form a business perspective, as learning what’s on the minds of prospects is marketing gold.
To Conclude, Blogging….
Blogging has now become more than just an individual’s hobby; it is now a very influential tool that most businesses of today use regularly. Blogging has been able to create an even playing field among businesses, allowing small businesses to compete with the Fortune 500 companies. A business does not need millions of pounds to maintain a blog; all it requires is someone educated in the field or even willing to do research in order to consistently keep updating and educating your readers.
Do you need any help with business blogging?
Everyones view of what makes a good advert are different. Some focus on if the advert conveys a message well. I feel as long as the advert can make you remember it, no matter what the reason, then it has been successful. An advert does not always have to convey the message of the product or company to be successful. If you can make the audience remember the product and company just from being funny, quirky or outrageous then as an advertising team you have done your job.
One of the best examples for colours in an advert would be the Sony ‘balls’ advert for their TV set brand Bravia to show how well it’s screens distinguish colours. For this advert they took thousands of different coloured bouncy balls and let them bounce freely down a street in San Fransisco. The advert, released back in 2005, was an amazingly creative idea and very memorable.
The One Dollar Shave Club have a collection of quirky and funny adverts, but the stand out has to be the first advert they made. It had the strapline “Our Blades are F***ing Great”. In the ad, the adventurous CEO helps out immigrants and wielding a machete. It even has hillarious dance party at the end with money flying around. As an advert it gets its point across very well in a humourous way and keeps you interested throughout. If something is very funny, it is highly likely to be shared across social media.
Beats by Dre (now Beats Music) released an advert for their headphone ranges called ‘The Game Before The Game’ for the Football World Cup in 2014. The music used was ‘Jungle’ by X Ambassadors & Jamie N Commons and it really captures and immerses you in the advert. The advert is very good at captivating its audience and making them feel part of the prematch rituals of the football players.
In my eyes there is only one advert that takes the award for being totally random and a little wierd. Mountain Dew’s advert for this years’ Super Bowl for their new drink Kickstart starred the ‘PuppyMonkeyBaby’. No words can describe it, just watch below…
You might be thinking “what the hell did I just watch?” but for being so bizarre it could potentially be one of the most memorable adverts. Your not likely to forget a puppy/monkey/baby in a hurry!
In what could potentially be one of the most annoying adverts of all time, the Go Compare advert was released in 2009 to the annoyance of audiences across the country. You will only have to watch this advert once to totally understand how annoying it is but due to hearing the company name “Go Compare” being sang in an annoying classical style, it quite powerfully sticks in your head which means everyone knows the brand name of the company. Controversially it’s brand awareness at it’s best.
In conclusion, for adverts to appeal to a younger audience you don’t need all of the above points together but if you play just one or two to your strength it can work out to be a very powerful advert. Out of all the adverts listed above my stand out favourite has to be the Mountain Dew ‘Kickstart’ advert with the “PuppyMonkeyBaby”. Just on the basis of it having the wierd factor and being a very out there piece of advertising which will be remembered for being so random yet funny.
It’s come to that time of year again, where we leave the slumber of our homes to start work anew. So why not make 2015 the most successful year yet by improving your company image?
Work with MeeCreative to implement these core elements to help your business grow and become more profitable:
It’s impossible to understate the importance of an effective logo; it’s the first thing people see when searching for you on social media, receiving your business card, visiting your website, or walking into your office. Your logo is the public face of your company, so it’s important that it looks its best.
A tag line / slogan incorporates your company’s most important benefits in a single phrase or sentence. Successful tag lines are great for marketing and even better for memorability, and including one alongside your company’s logo is a great way to present yourself in the public eye.
Although on paper it is easy to separate a brand identity into its separate parts, it’s difficult to put them together in the first place. Logo, name and all other brand elements must work together to paint a much bigger picture; giving your brand a graphical DNA is essential to helping people recognise and understand your company effortlessly.
Printed media is a big part of showcasing your company both directly and indirectly. You can include as few or as many elements of your company’s brand as you wish depending on the type of item, but keeping business cards, invoices, and even internal memos within your company’s brand guidelines helps to solidify your image in the customers’ minds.
Having a website that effectively portrays the character and values of your company is more important today than it has ever been. With more and more people searching for services on mobile devices, your website is more often than not both the first and the most used point-of-entry into your company’s services. Making sure your website fits your company image makes all the difference in the world.
It’s always difficult to decide what sort of things to push out around Christmas time; it can’t be too festive too early, but it can’t look like you’ve completely forgotten that it’s December, either.
So, this year at MeeCreative we had some late-night brainstorming sessions to discuss the best way to do some Christmas marketing, as well as thanking our fantastic clients and brilliant fellow design agencies.
The first idea pitched by our web developer Ashley was incredible – a short, concise labelling system for social media posts which would allow users to relate the subject matter of their posts to others just like it, despite the actual content being different. We fired an email across to Twitter, in the hopes that the idea – Ashtags – would be swiftly adopted by them.
Unfortunately we were told that they already had a similar system in place, but, undeterred, we went straight back to the drawing board.
What better for a product design agency to do than design a product?! Everyone is putting off the putting up of their Christmas trees around this time of the holidays, but perhaps it’s only because their existing decorations don’t motivate them enough to exhibit those pine needles! We needed to come up with a ground-breaking idea for a tree trinket that would take the world by storm.
Unfortunately it turns out printing ultra-fine resolution 3D prints of human heads can really blow through a budget – not to mention our focus group telling us they just weren’t that interested in hanging strangers’ noggins in their living rooms – so we had to scrap that one, too.
On the face of it, the purpose of marketing is simple; try to get as many people to engage with your product or service as possible. However, this task becomes more difficult as the year comes to a close – as fighting for attention amongst expensive corporate advertising can seem impossible.
The solution? Aggressive marketing. Get our services out as quickly and in as much volume as possible, and try to spread the spirit of Christmas cheer in the process. Make the British public aware of the benefits of design!
Unfortunately there were a few crossed wires whilst discussing the idea. While half of us got the idea of this aggressive marketing campaign, the other half (the half in charge of sending the idea to print) got the idea of an aggressive marketing campaign – one which involved a cheerful, pot-bellied representative of Christmas pointing a powerful six-shooter at holiday shoppers. Drawing board, we’re stopping by again.
Deciding that the other ideas may have been a little ambitious, we settled on the idea of producing a nice, traditional Christmas card – based around the theme of the 12 Days of Christmas. Everybody likes a Christmas card (even the focus group), and it’s a great opportunity to be creative on just four little squares.
Even managing to rope in our chairman, Barry, we spent some time carefully crafting some props to use, brought in a load of scarves and hats from home, and had some fun taking photographs of the team for use in a feature on the inside of the card.
As soon as we were happy that we’d done enough goofing around, we sorted through the photographs ready for laying out on the inside of the card. Not all of our horseplay made the final cut, however…
Once we had decided which pics to use, we set them into the inside grid of our carefully-crafted Christmas card and sent the designs off to print!
We’re absolutely chuffed with how the card turned out, and most of all we had a lot of fun creating it – we hope you like it too!
After months of blood and sweat (but no tears), we’ve finished! Our new brand is in effect throughout the studio and on our social media channels as of today, and we couldn’t be more excited about it.