It’s come to that time of year again, where we leave the slumber of our homes to start work anew. So why not make 2015 the most successful year yet by improving your company image?
Work with MeeCreative to implement these core elements to help your business grow and become more profitable:
It’s impossible to understate the importance of an effective logo; it’s the first thing people see when searching for you on social media, receiving your business card, visiting your website, or walking into your office. Your logo is the public face of your company, so it’s important that it looks its best.
A tag line / slogan incorporates your company’s most important benefits in a single phrase or sentence. Successful tag lines are great for marketing and even better for memorability, and including one alongside your company’s logo is a great way to present yourself in the public eye.
Although on paper it is easy to separate a brand identity into its separate parts, it’s difficult to put them together in the first place. Logo, name and all other brand elements must work together to paint a much bigger picture; giving your brand a graphical DNA is essential to helping people recognise and understand your company effortlessly.
Printed media is a big part of showcasing your company both directly and indirectly. You can include as few or as many elements of your company’s brand as you wish depending on the type of item, but keeping business cards, invoices, and even internal memos within your company’s brand guidelines helps to solidify your image in the customers’ minds.
Having a website that effectively portrays the character and values of your company is more important today than it has ever been. With more and more people searching for services on mobile devices, your website is more often than not both the first and the most used point-of-entry into your company’s services. Making sure your website fits your company image makes all the difference in the world.
It’s always difficult to decide what sort of things to push out around Christmas time; it can’t be too festive too early, but it can’t look like you’ve completely forgotten that it’s December, either.
So, this year at MeeCreative we had some late-night brainstorming sessions to discuss the best way to do some Christmas marketing, as well as thanking our fantastic clients and brilliant fellow design agencies.
The first idea pitched by our web developer Ashley was incredible – a short, concise labelling system for social media posts which would allow users to relate the subject matter of their posts to others just like it, despite the actual content being different. We fired an email across to Twitter, in the hopes that the idea – Ashtags – would be swiftly adopted by them.
Unfortunately we were told that they already had a similar system in place, but, undeterred, we went straight back to the drawing board.
What better for a product design agency to do than design a product?! Everyone is putting off the putting up of their Christmas trees around this time of the holidays, but perhaps it’s only because their existing decorations don’t motivate them enough to exhibit those pine needles! We needed to come up with a ground-breaking idea for a tree trinket that would take the world by storm.
Unfortunately it turns out printing ultra-fine resolution 3D prints of human heads can really blow through a budget – not to mention our focus group telling us they just weren’t that interested in hanging strangers’ noggins in their living rooms – so we had to scrap that one, too.
On the face of it, the purpose of marketing is simple; try to get as many people to engage with your product or service as possible. However, this task becomes more difficult as the year comes to a close – as fighting for attention amongst expensive corporate advertising can seem impossible.
The solution? Aggressive marketing. Get our services out as quickly and in as much volume as possible, and try to spread the spirit of Christmas cheer in the process. Make the British public aware of the benefits of design!
Unfortunately there were a few crossed wires whilst discussing the idea. While half of us got the idea of this aggressive marketing campaign, the other half (the half in charge of sending the idea to print) got the idea of an aggressive marketing campaign – one which involved a cheerful, pot-bellied representative of Christmas pointing a powerful six-shooter at holiday shoppers. Drawing board, we’re stopping by again.
Deciding that the other ideas may have been a little ambitious, we settled on the idea of producing a nice, traditional Christmas card – based around the theme of the 12 Days of Christmas. Everybody likes a Christmas card (even the focus group), and it’s a great opportunity to be creative on just four little squares.
Even managing to rope in our chairman, Barry, we spent some time carefully crafting some props to use, brought in a load of scarves and hats from home, and had some fun taking photographs of the team for use in a feature on the inside of the card.
As soon as we were happy that we’d done enough goofing around, we sorted through the photographs ready for laying out on the inside of the card. Not all of our horseplay made the final cut, however…
Once we had decided which pics to use, we set them into the inside grid of our carefully-crafted Christmas card and sent the designs off to print!
We’re absolutely chuffed with how the card turned out, and most of all we had a lot of fun creating it – we hope you like it too!
After months of blood and sweat (but no tears), we’ve finished! Our new brand is in effect throughout the studio and on our social media channels as of today, and we couldn’t be more excited about it.